Web Design Ethiopia

There are some interesting differences among the perceptions conveyed via paper and digital mockups.

It’s better to use paper mockups early in the design cycle for one major reason: clients tend to view paper mockups as a conceptual rather than a finished product.

The strength of this cannot be overlooked. One of the biggest problems we’ve encountered with digital mockups is that clients tend to view them as final, unchangeable products.

Paper mockups are perceived as less polished and more conceptual. As such, they tend to provoke more comments and often lead to more engaging discussion.

Clients and users become more open in their suggestions for change and are more vocal in describing the perceived inadequacies of the design. In this way, paper mockups generate more useful feedback on broader design issues.

By contrast, clients viewing digital mockups tend to focus on the details of the layout and on issues such as font choice, exact spacing, label names, or colors.

While it is good to get this level of feedback, it is often a bit premature to receive this advice in the first round of mockups.

Thus, we tend to reserve digital mockups for later in the mockup process when we are nearing a final page design.
 

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